Sunday 25 August 2013

Exhibition selection principles

After zeroing in on the exhibition, comes the real part: Booking a stall & stall design. While booking a stall in an exhibition, there are a few important things one needs to keep in mind:

·         Study the floor plan. The floor plan of the exhibition usually gives a fair idea as to how the exhibition will progress on the ground. Certain exhibitions have a deliberately made flow in the exhibitions so all the stalls get similar coverage. However, that is  not universal practice. So, it is important to opt for the stalls near the centre or the entrance of the exhibitions as to attract first or most attention. In case of unavailability or financial restrictions, floor plan can give the guidance towards choosing the stall in optimum possible position.


  • Consult the creative agency. Agency like fresh lime can help you choosing the best stall, but also relieve you off of stress of participating in an exhibition. Fresh lime comes in with not only sophisticated execution facilities which take care of eveything from designing a stall to building it on the ground, but also highly capable creative power to enhance your presence through better representation of your brand amidst the barrage of brands in the exhibitions

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